Director of Content & Marketing - Write of Passage

· Remote, California
Employment Type Full-Time

Write of Passage: Director of Content & Marketing

TLDR: We’re seeking a Director of Content & Marketing for Write of Passage. This position will touch every corner of the Write of Passage ecosystem, including setting the Write of Passage content strategy, creating course-related content, growing David Perell's audience, running course launches, and architecting our backend email infrastructure. You’ll take the lead in directing the Write of Passage brand across all channels, and you’ll be responsible for marketing new products that emerge. The role is highly flexible, fully remote, and asynchronous except for occasional trips within the U.S.


At Write of Passage, our mission is to teach thousands of people to write online, share their ideas, and build an online audience. In our flagship Write of Passage course, hundreds of students learn to publish their ideas, connect with others, and accelerate their careers through their writing. Students also leave with a network of friends who share their excitement for ideas.

Write of Passage has been taken by over 1,000 students in more than 50 countries. Over time we will continue to add companion courses to the Write of Passage ecosystem. Our vision is to build a global platform for writing instruction in the 21st century while delivering the best educational experience on the Internet.

What is the Director of Content & Marketing going to do?

  • Content strategy: Orchestrate a big-picture strategy for all Write of Passage content and marketing assets, leading to email subscribers and course sales
  • Course-related content. Create high-quality marketing content that positions Write of Passage as a premium brand in the education space. We want to build a reputation for quality similar to MasterClass
  • Brand overhaul: Guide the Write of Passage brand (copywriting, storytelling, aesthetics) in conjunction with a team of contractors to support you
  • Audience growth and engagement: Help grow Write of Passage by helping to grow David’s email list (followers, subscribers, members, customers) through organic and paid acquisition (ads, partnerships, affiliates, etc.) while increasing audience engagement
  • Marketing events. Plan, coordinate, and deliver virtual launch workshops to build momentum for course launches
  • Marketing emails. Design and execute email marketing sequences for Write of Passage course launches and future companion course launches 
  • Email system architecture. Build and maintain a reliable email system to power Write of Passage launches, companion course launches, and product launches
  • Testimonial content strategy: Create testimonials to showcase top Write of Passage students and alumni. Cross-promote these assets across channels and on the Write of Passage website 
  • Marketing analytics. Build systems to track success rate of marketing emails, launch workshops, and affiliate partners. Use analytics to track sales leads and purchase patterns

The role will be fast-paced and dynamic, split between running course launches and orchestrating the Write of Passage content strategy.

During course launches you’ll be responsible for designing the launch strategy. This will include planning launch email sequences, planning and running virtual workshops, and working with contractors to refine the Write of Passage website and launch email copy. Over time you’ll manage a growing team that executes all launch activities.  

Beyond course launches, you’ll set the content strategy to grow David’s email list and promote the Write of Passage brand. You’ll work with contractors to produce free written and video content to spread awareness about the course and grow our top-of-funnel subscriber base. You’ll also help repurpose existing content assets for new audiences and mediums. 

The ideal candidate

We’re looking for someone who wants to build a premium education brand with the potential to shape the future of how writing is taught. Someone who embraces growth and change and sees their work as a means of self-expression and service, not just a paycheck. Who believes in the power of ideas and technology as a force for good. And who understands the critical role of high-quality, effective content and marketing in realizing our vision. 

Sound familiar?

  • You have excellent writing skills, with experience in content marketing, email funnels, and copywriting
  • You are meticulously organized and pay close attention to detail
  • You’re work strategically by setting thoughtful visions, planning deliberately, and executing thoroughly
  • You have experience building email funnels and tracking marketing data
  • You have experience planning and producing written and visual content for the Internet
  • You can work across mediums and channels, from writing to video to audio to virtual events
  • You have experience managing a small team, both in-house and contractors, to execute on long-term projects
  • You have experience managing both the creative and operational sides of email marketing and high-volume content production
  • You are comfortable wearing many hats in a wide-ranging role requiring rapid learning and openness to feedback
  • You are comfortable working on a small, bootstrapped team to flexibly and creatively solve problems as they arise
  • You are highly independent and self-directed, but also skilled at collaborating with a distributed, asynchronous team
  • You are located in the U.S. and can travel regularly (every 2-3 months) to the Austin area or other locations within the U.S. for team retreats and in-person collaboration

Compensation and benefits

  • Competitive annual salary 
  • Comprehensive health and dental insurance
  • Profit-sharing via automatic 401k contributions (plus matching)
  • Flexible, fully remote, asynchronous working environment (except for occasional travel within the U.S.)
  • Opportunity to build a marketing strategy and media brand from the ground floor
  • Access to numerous professional development trainings, including both our own courses and our partners

How to Apply 

Applications are officially open. The first phase of the process includes submitting written answers to three questions, plus one video response. Please use YouTube, Vimeo or Loom to share your video. 

  • Written 1: What makes you the perfect fit for this role? [250 word max]

  • Written 2: Tell us about a time that you managed a content or marketing project from beginning to end. What was the process? What tools did you use? What was the outcome? [500 words max]

  • Written 3: What do you think is the biggest opportunity for Write of Passage in the next 12 months? How would you move this forward? [250 words max]

  • Video 1: Why are you interested in this role? [60 seconds max]

References: Will be checked ahead of the offer

Important: This application must be completed in one sitting. There are three written questions and one video for you to submit. We recommend you review the whole application first so you can plan for the appropriate time to complete the application before hitting submit. The job posting will close on Sunday, October 31st, 2021.

From the initial submissions, we’ll select a smaller group for interviews, and then a set of finalists will be asked to complete a paid project and/or an in-person interview. You should be available to start on Monday, November 29th. 

*Write of Passage, LLC is an Equal Opportunity Employer. Individuals seeking employment at Forte Labs are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

Thank You

Your application was submitted successfully.

  • Location
    Remote, California
  • Employment Type